Demand Management Template
Capture, evaluate, prioritize, and approve business demands with Jira, Confluence, and Jira Service Management.
The Demand Management Template for Atlassian provides a complete framework for collecting ideas, project requests, operational needs, and strategic initiatives from across the business. Built on Jira, Confluence, and Jira Service Management (JSM), the template enables structured intake, transparent prioritization, and data-driven decision-making—ensuring that only the most valuable demands move forward.
Why you need a Demand Management Template with Jira and Confluence
Centralized Demand Intake
All requests—from small enhancements to major initiatives—flow into a single JSM portal with structured forms and categories.
Prioritization Frameworks Built In
Score demands based on cost, value, risk, capacity, effort, strategic alignment, and urgency using Jira-based evaluation models.
Transparent Approval Workflows
Automated routing and approval processes help leadership make fast, consistent decisions with full visibility.
Cross-Team Visibility
Teams across Product, IT, Operations, Finance, and Strategy can see where demands sit in the pipeline and how they are prioritized.
Strategic Alignment & Portfolio Integration
Each demand links to business goals, OKRs, budgets, and capabilities—ensuring work supports the company strategy.
Demand Insights & Analytics
Dashboards reveal incoming volume, trends, approval rates, workload impact, and demand distribution across departments.
Who will use a Demand Management Template
- Business Stakeholders – Submit project ideas, improvements, and operational demands.
- Product Owners & Project Managers – Evaluate and prioritize backlog items with clear criteria.
- Portfolio & PMO Teams – Manage the funnel from demand to project initiation.
- Executives & Strategy Teams – Approve demands based on value, capacity, and alignment with goals.
- Finance Teams – Review cost estimates, budget impacts, and ROI scoring.
- IT & Delivery Teams – Plan work based on approved and prioritized demands.
Flow of New Intake from Idea submission and Demand Management to Project Delivery
BPMN Process Model from Idea Intake to Implementation
What is included in the Demand Management Template
- Demand Intake Portal in JSM – Structured request forms for project ideas, enhancements, and business needs.
- Evaluation & Scoring Model – Criteria for value, risk, cost, effort, and strategic alignment.
- Approval & Decision Workflows – Automated routing for department heads, PMO, and executives.
- Demand Pipeline Dashboard – Visualization of funnel stages from intake → evaluation → approval → delivery.
- Confluence Knowledge Base – Policies, prioritization guidelines, strategy pages, business capability models.
- Integration with Project & Portfolio Management – Automatically convert approved demands into Jira initiatives or projects.
- Roadmap & Forecasting Tools – Capacity-based planning and resource impact analysis.
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Read MoreFAQ about the Demand Management Template in Atlassian
Yes. JSM acts as the unified intake point for all business units.
Using built-in evaluation models based on value, cost, effort, risk, and strategic alignment.
Yes. Approved demands can be converted into initiatives, epics, or full project setups.
Yes. Confluence SOP directly integrated into Idea submission card guides users through business case creation with structured criteria.